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You might or perhaps not have heard of Judah Hertz. If you want to know how your average Joe went from small town New York to big city riches, you want to hear about him. Hertz Investment Group is owned and operated by Judah Hertz. Hertz Investment Group is a real estate investment group that buys, markets and manages high class office buildings, landmarks, multi-family homes, and retail centers around the country. Judah’s career sparked in the 1970’s when he started to buy, update and re-sell run down buildings in the SoHo warehouse area. How did he make his money? By seeing potential where others only saw run down buildings. He turned them into attractive, upscale lofts. And this was only the beginning. The investment guru moved on to other cities.
Leaving SoHo, Judah Hertz moved his company to Florida. He did the same thing in the Miami area where he renovated a dilapidated apartment building and redeveloped it into high class condos. He improved not only the properties that he renovated but the area that they were in as well. From Florida, he shifted to Los Angeles. It was there that he planned to locate his company, in his 3.5 million square foot office building. However, the rising prices in California, decreased his incomes and he decided to start looking elsewhere for investment properties.
When Judah Hertz made a plan to acquire properties in a new area, he turned to New Orleans. There he bought a large number of properties in the area including the Dominion Tower, the New Orleans Shopping Center, the Poydras Center, LL&E Tower, and the Texaco Center. His investment properties in this area totaled 2.5 million square feet of the total 9.5 million square feet market.
Largely investing in the New Orleans was not without consequences - when Hurricane Katrina hit the area, Judah Hertz’s properties were destroyed. The damage from one of the biggest storms in US history was extensive, as most people saw via television at that time. Windows were blown out, ground floors were flooded, structures were damaged. The storm not only knocked out power and property, but also demoralized the morale of an entire city. nevertheless, Judah Hertz did not quit. He assessed the loss and moved forward. He renovated and repaired the properties that were damaged . This helped not only his own personal portfolio but also the spirit and look of the entire area. Starting with Katrina, he has continued to expand his portfolio and expand his investments.
